Keep > Going First Aid lacks a mobile game to complement their existing website. The gap in their digital presence limits their ability to engage users beyond the website and fully leverage the potential for user interaction and education. To ensure we solve their problem effectively and efficiently, here is what our research will include:

The target audience are the stakeholders who are employed at Keep>Going First Aid such as the Warehouse Operations Manager, Sales Manager, and Customer Service Representatives.

User Research for the online orders project involved understanding the needs and behaviors of key stakeholders who work at keep>Going First Aid. By understanding the specific requirements, we can tailor the system to meet their needs effectively.

A sitemap/Swimlane was created to plan and organize the structure of the website.

Through the design process for Keep>Going First Aid, I learned that the true essence of UX design lies in empathizing with users to understand their need. By researching the key stakeholders such as customer service reps, warehouse operations managers, and sales managers, I gained insights that shaped the design of an internal system to manage online orders efficiently.

This project highlighted the importance of collaboration and iteration in design. As a designer, questions I constantly asked myself were “Why am I putting this here” and “why did I design this that way.” Each stage, from creating user personas to developing hi-fidelity wireframes, was an opportunity to refine the solution iteratively, ensuring that it met the diverse needs of the stakeholders. This experience shaped my belief that impactful design is not just about creating visually appealing interfaces, but about crafting solutions that enhance user experience efficiently and effectively, and driving business objectives.