Hey there, I'm Tanay 👋🏽
I'm an Experience Analyst & Creative Storyteller
Something doesn’t have to be broken for me to question it. If it feels off, I’m already figuring out why. I break things down, find where the disconnect is, and rethink the experience so it actually works for people. I’m both analytical and creative, so I’m not just fixing problems - I’m improving how people experience real-world systems through service design.

Service Design

Service Design Case Studies

Real-world experience improvements focused on how people move through systems, spaces, and services.

Neighborhood Experience

Improving Neighborhood Walkability

A service design case study exploring a sidewalk gap that disrupts pedestrian flow, safety, and accessibility.

View Case Study → Drive-Thru Experience

Improving the Whataburger Customer Drive-Thru Experience

An analysis of customer flow, wait times, weather exposure, and order accuracy within the drive-thru service experience.

View Case Study → Service Optimization

Optimizing Chick-fil-A’s Drive-Thru Delivery Flow

A case study identifying how early food handoff can create service friction when vehicle flow does not match order readiness.

View Case Study →

Workflow Improvement Case Studies

Reduced inefficiencies in Amazon order processing workflow Identified duplicate manual work and misaligned ownership across CS and shipping teams
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Designed an automated workflow for Amazon order processing Reduced manual workload through automation while identifying system limitations
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Resolved a purchase order integration issues between Amazon and ERP Diagnosed and fixed data mapping issues preventing automated PO processing
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Designed a scalable content request system for retail products listings Replaced manual email/Excel workflow with a scalable self-service solution
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Developed digital content strategy for retail product listings Improved product content consistency and usability across retail channels
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Improved website UX through form design optimization Enhanced for usability to reduce friction and improve user flow
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